Sustainability by Design
Launched in 2010, MUMO design is inspired by the local art and culture from the regions where their fabrics are made. MUMO works with ethically produced textiles and their products are made sustainably supporting vulnerable communities by providing employment and up-skilling opportunities.
MUMO’s first collection ‘Leblon’, inspired by Rio de Janeiro's urban-beach lifestyle, was the result of a competition run in conjunction with Chelsea College of Art judged by Wallpaper Magazine, Heal's and WGSN. Mumo’s objective to be sustainable at every stage of the product life cycle and throughout all business processes.
Read about the sustainable materials we work with below.
Sustainable MaterialsAfter working voluntarily in Brazil, Mumo’s founder, Kirstin Samuel, sourced various sustainable textiles from around the country in order to launch Mumo as a social enterprise. Those textiles are still being used by MUMO & Community today and include:
Organic & fair-trade cotton
Mumo’s signature fabric is a cotton-linen blend using organic cotton farmed by a local co-operative of over 300 farmers in Paraiba in the north east of Brazil. Mumo paid around double the market price for the cotton which provided an important source of income where poverty levels are high. Mumo also paid for the organic certification process to enable the farmers to trade similarly with other companies and secure longevity of their organic farming business.
Organic Jute and Recycled canvas
Produced in Sao Paulo, Brazil, certified organic Jute is woven with recycled cotton from used tarpaulins creating a richly textured sustainable cotton alternative. Coloured canvas is made from recycled plastic bottles as part of a major recycling project in South America.
Ecological peace Silk
Mumo sources raw silk from south-eastern Brazil which is farmed on pesticide-free land and harvested after the silkworm has left the cocoon. The yarn is hand spun and woven into luxurious silks which are dyed with natural or other non-toxic synthetic colourants. Traditional weaving techniques are used in the small, family run factory which helps provide and important skill base and income generation for the people who live in the neighbouring Favela.
Sustainable leather is made from fish shins which are a bi-product of the fishing or restaurant industry. The skins are tanned using non-toxic vegetal tanning agents (instead of toxic chrome).
Designing for Sustainability
Mumo’s design process takes into consideration many aspects of sustainability including the socio-environmental impact of its raw materials and production processes. In addition, it also considers the potential usage of waste or imperfect textiles resulting from foiling workshops and home workers. Typically, unskilled home workers will need time to become fully skilled printers or ‘foilers’ and through this learning process Mumo’s design process incorporates the ‘imperfect’ textiles that result.
Many of Mumo’s products are patchworked to allow for the selection of different parts of a printed or foiled piece of fabric thus ensuring that all is used and not wasted. Mumo also operated a ‘repair’ philosophy whereby any imperfect fabric can be repaired by its maker, thus rendering it suitable for inclusion in final products whilst upskilling and empowering the home workers to improve their technique and have another chance to deliver beautifully finished cloth.
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