Gloria Coelho debuted on the Brazilian fashion scene in 1974, she is now one of the most established labels at Sao Paulo Fashion Week. A true creator of concept pieces, she uses her passion for art, history and architecture to explore cut, print and texture. Her clothes can transcend time and keep the extraordinary understanding of the present. But her elaborate collections are much more, encompassing modern trends and items that can be assembled in different ways. She is a unique designer that uses experience to achieve high levels of quality.

Gloria created a diffusion label in 1995, Carlota Joakina, which has very much the same ethos and image as the main line but is targeted at a slightly younger audience.